1. About This Policy

SG Lawyer Reviews is an independent lawyer and law firm review, directory, ranking, comparison, and legal information platform focused on Singapore.

Advertising, sponsorships, enhanced profiles, and other commercial arrangements may help fund the operation of sglawyerreviews.com and support the continued publication of lawyer profiles, law firm reviews, rankings, legal guides, and legal industry updates.

This Advertising and Sponsorship Policy explains:

The types of commercial arrangements we may accept
How paid content is identified
How we separate commercial relationships from editorial decisions
The standards that apply to advertisers and sponsors
How users may raise concerns about advertising

This policy applies to advertisements, sponsored content, paid directory placements, enhanced profiles, referral arrangements, affiliate relationships, and other commercial content appearing on SG Lawyer Reviews.

2. Editorial Independence

Commercial relationships do not entitle an advertiser, sponsor, lawyer, or law firm to control the independent editorial work of SG Lawyer Reviews.

An advertiser or sponsor cannot purchase:

A favourable law firm review
A favourable lawyer review
A higher editorial score
A guaranteed organic ranking position
Inclusion in an editorial ranking
The removal of legitimate criticism
The suppression of an accurate correction
The removal of a competitor
Editorial approval over independent content
An undisclosed recommendation or endorsement

Our editorial team retains control over:

Which lawyers and law firms are reviewed
Which firms are included in rankings
The criteria used in reviews and rankings
The wording of editorial conclusions
The publication of corrections
The inclusion of strengths and limitations
The selection of legal news and guide topics

A commercial relationship may be disclosed within relevant content where it could reasonably affect a reader’s understanding of the relationship.

3. Types of Commercial Arrangements

SG Lawyer Reviews may offer commercial products and services including:

Display advertisements
Sponsored articles
Sponsored interviews
Sponsored newsletters
Newsletter placements
Featured lawyer profiles
Featured law firm profiles
Enhanced directory listings
Promoted search results
Practice-area sponsorships
Event sponsorships
Research sponsorships
Lead-generation services
Referral arrangements
Affiliate partnerships
Branded content
Website sponsorships
Social media sponsorships

Not every commercial product listed above will necessarily be available at all times.

The availability, price, duration, placement, and features of commercial products may be determined under a separate advertising agreement.

4. Advertising Labels

Paid content should be presented in a manner that allows a reasonable user to distinguish it from independent editorial content.

Depending on the arrangement, we may use labels such as:

Advertisement
Sponsored
Paid Partnership
Sponsored Content
Featured Listing
Promoted Profile
Partner Content
Affiliate Disclosure

The applicable label may appear above, beside, or within the commercial content.

We will not intentionally design paid content to mislead users into believing that it is an independent editorial review or organic ranking.

5. Sponsored Content

Sponsored content is content that has been commissioned, funded, materially supported, or approved for publication as part of a commercial arrangement.

6. Featured and Enhanced Profiles

Lawyers and law firms may be offered paid profile features, such as:

Priority directory placement
Additional photographs
Videos
Expanded biographies
Additional practice-area information
Additional enquiry options
Featured badges
Profile analytics
Social media links
Prominent contact buttons
Greater visibility within relevant directory pages

A paid profile must be identified as featured, promoted, sponsored, or enhanced where the commercial nature of the placement would not otherwise be clear.

Purchasing an enhanced or featured profile does not automatically provide:

A Verified Profile status
A favourable editorial review
A higher editorial score
A higher organic ranking
Removal of user feedback
Endorsement by SG Lawyer Reviews
Endorsement by a regulator or professional body

Profile verification is handled separately under our Profile Verification Policy.

7. Sponsored Placements on Ranking Pages

SG Lawyer Reviews may display a sponsored placement on a page that also contains an editorial ranking.

Where this occurs, the sponsored placement should be:

Clearly labelled
Visually distinguishable
Separated from the organic ranking methodology
Excluded from the calculation of editorial ranking positions

A law firm cannot purchase the number-one organic position in an independently prepared ranking.

A sponsored placement does not indicate that the firm was assessed as superior to firms appearing in the organic ranking.

8. Advertising Standards

Advertisements published on SG Lawyer Reviews must be lawful, accurate, responsible, and capable of reasonable substantiation.

Advertisements must not:

Guarantee the outcome of a legal matter
Misrepresent a lawyer’s practising status
Misrepresent a law firm’s licence or registration
Falsely claim specialist accreditation
Falsely claim awards or rankings
Use fabricated testimonials
Create unjustified expectations
Contain material omissions that make a claim misleading
Present SG Lawyer Reviews as a regulator
Imply regulatory approval where none exists
Discriminate unlawfully
Promote illegal services
Contain threats, abuse, or harassment
Infringe intellectual property rights
Include confidential client information without proper authority

The Singapore Code of Advertising Practice is administered by the Advertising Standards Authority of Singapore and promotes ethical standards in advertising through industry self-regulation. Advertisers appearing on SG Lawyer Reviews remain responsible for complying with applicable advertising standards.

9. Advertising by Lawyers and Law Firms

Lawyers and law firms are responsible for ensuring that publicity appearing on their behalf complies with their professional obligations.

Part 5 of the Legal Profession (Professional Conduct) Rules 2015 contains rules relating to touting and publicity. The guiding principle states that a legal practitioner must not engage in publicity or procure work in circumstances that affect the dignity and standing of the legal profession.

SG Lawyer Reviews may request evidence supporting promotional claims, including claims such as:

Leading
Best
Top
Specialist
Expert
Most experienced
Award-winning
Highest-rated
Number one
Successful

We may reject, qualify, edit, suspend, or remove promotional claims that appear misleading, unverifiable, exaggerated, or inconsistent with our publication standards.

Our review of an advertisement does not constitute legal approval or confirmation that the advertisement complies with every professional obligation applicable to the advertiser.

10. Testimonials and Client Reviews in Advertising

Testimonials used in advertisements should:

Reflect genuine experiences
Be used with appropriate permission
Avoid misleading omissions
Disclose material incentives
Avoid guarantees of future outcomes
Remain sufficiently current and relevant
Protect client confidentiality

SG Lawyer Reviews may require evidence showing that a testimonial is authentic and has been authorised for publication.

A law firm must not present a paid, incentivised, or selectively edited testimonial in a manner that materially misleads users.

User reviews published independently under our User Review Policy are separate from advertiser-supplied testimonials.

11. Referral and Lead-Generation Arrangements

SG Lawyer Reviews may receive compensation when a user:

Submits an enquiry
Requests to be contacted
Selects a participating lawyer or law firm
Is matched with a participating provider
Purchases an advertised service
Follows an affiliate link

Where reasonably appropriate, we will disclose the existence of a referral, affiliate, or lead-generation relationship.

A commercial arrangement does not guarantee that:

The lawyer will accept the matter
The law firm is suitable for the user
No conflict of interest exists
The user will receive a particular fee
The matter has legal merit
A favourable outcome will be achieved

Users should independently assess the lawyer’s experience, fees, practising status, scope of engagement, availability, and suitability.

12. Personal Data and Enquiries

When an advertisement or sponsored profile contains an enquiry form, personal data may be collected by SG Lawyer Reviews, the advertiser, or both.

The form should identify or explain:

Who will receive the enquiry
The purpose of collecting the information
Whether the enquiry may be shared
Where the relevant privacy information may be found

SG Lawyer Reviews will handle personal data under its Privacy Policy.

Advertisers receiving personal data through SG Lawyer Reviews are responsible for handling that information in accordance with applicable data protection requirements and their own privacy policies.

13. Cookies and Advertising Technology

SG Lawyer Reviews may use cookies and similar technologies to:

Deliver advertisements
Measure advertising performance
Limit repeated advertisements
Understand campaign interactions
Conduct website analytics
Prevent fraud
Improve website performance

Where required, users may be provided with controls for non-essential advertising and analytics cookies.

Additional information is available in our Privacy Policy and, where published, our Cookie Policy.

14. Advertiser Conflicts of Interest

Where a lawyer or law firm is both an advertiser and the subject of editorial coverage, SG Lawyer Reviews may disclose the relationship where it is material.

Advertising staff should not determine:

Editorial scores
Ranking positions
Review conclusions
Correction outcomes
User review decisions

Further information is available in our Conflicts of Interest Policy.

15. Acceptance and Removal of Advertising

SG Lawyer Reviews may accept or decline an advertisement at its discretion, subject to any applicable agreement.

We may refuse, suspend, or remove advertising where:

The content violates this policy
Claims cannot be substantiated
The advertisement may mislead users
A professional or regulatory concern arises
The advertiser fails to pay an amount due
The advertiser breaches an agreement
The advertisement creates a security risk
The content infringes third-party rights
Continued publication may expose users or SG Lawyer Reviews to unreasonable risk

Acceptance of advertising does not constitute endorsement of the advertiser.

16. Complaints About Advertising

To report an advertisement, please provide:

The page URL
A screenshot, where available
The name of the advertiser
The claim or content being challenged
The reason for your concern
Supporting information

Advertising complaints: [advertising email address]
Email subject: Advertising Complaint

17. Commercial Enquiries

For advertising, sponsorship, and commercial partnership enquiries:

Email: business@sglawyerreviews.com
Business address: [business address]